Project Details: Create a unique, 1 month long Social Media Campaign consisting of 16 individual posts/stories to publicize Yogiando NYC and Dominican Women’s Development Center’s partnership to create culturally relative ways to combat Washington Heights’ community stress and trauma through access to free, bilingual yoga classes and other health and wellness resources.
Project Aesthetics: Since the topic of the campaign can be heavy and complex, we decided upon a simple, bright, color blocking design to immediately attract reader attention and engage them.
Week 1: An Introduction to Stress and Trauma
Week 2: Inclusivity in the Wellness Industry
Week 3: Benefits of Yoga
Week 4: Yoga Builds Community