Yogiando/DWDC Social Media Campaign

Project Details: Create a unique, 1 month long Social Media Campaign consisting of 16 individual posts/stories to publicize Yogiando NYC and Dominican Women’s Development Center’s partnership to create culturally relative ways to combat Washington Heights’ community stress and trauma through access to free, bilingual yoga classes and other health and wellness resources.

Project Aesthetics: Since the topic of the campaign can be heavy and complex, we decided upon a simple, bright, color blocking design to immediately attract reader attention and engage them.

Project Clients: Yogiando NYC and Dominican Women’s Development Center (DWDC)

Week 1: An Introduction to Stress and Trauma

Week 2: Inclusivity in the Wellness Industry

Week 3: Benefits of Yoga

Week 4: Yoga Builds Community

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